Just like our name, we are iconic,

We are iconic. Both by name and by nature. We are not only the creators of the Original 2-IN-1 Saddlepad, and the HYPE 5* Event Pad, but also home to inclusive and diverse equestrian apparel for all riders, no matter what. We're pretty proud of all of that.

Shop our NEW Mystery Boxes!

For the month of December only, treat yourself to a truly iconic mystery surprise!

Say hello to the Original 2-IN-1 Jumping Saddlepad

The only saddlepad in the world with a fully removable liner. Yes, it also comes in a Dressage cut!

Meet our 'Grandeur' Fleece Rugs

Stylish, luxurious, comfortable for your horse. These are the ultimate in equestrian fashion.