Just like our name, we are iconic,

We are iconic. Both by name and by nature. We are not only the creators of the Original 2-IN-1 Saddlepad, and the HYPE 5* Event Pad, but also home to inclusive and diverse equestrian apparel for all riders, no matter what. We're pretty proud of all of that.

Shop our NEW Mystery Boxes!

For the month of December only, treat yourself to a truly iconic mystery surprise!

Meet our NEW 'Hybrid' UPVF50+ Sun Jackets

Riding in a jacket in summer? Seems crazy right? Why would you want to add more layers when you're already sweating plenty? Well, we agree. We wouldn't want to wear another layer... Unless that layer is thin, breathable, moisture wicking, sun smart AND can be used as a base layer. Wait, that sounds like our new Hybrid UPVF50+ Summer Riding Jacket. Hmm, what a coincidence... How strange.

The 'HYPE' 5* Eventing Pad

$179.95 AUD
$179.95 AUD
Sale Sold out
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Say hello to the Original 2-IN-1 Jumping Saddlepad

The only saddlepad in the world with a fully removable liner. Yes, it also comes in a Dressage cut!

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Meet our 'Grandeur' Fleece Rugs

Stylish, luxurious, comfortable for your horse. These are the ultimate in equestrian fashion.